Pay-per-click (PPC) advertising is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
PPC advertising has the advantage of immediate exposure, and attracts the specific leads you want. Consumers who click on these ads are searching for the product or service you offer – which predisposes them to become your customer.
A properly managed PPC campaign will increase click-throughs (traffic to your site) and the number of conversions (visitors who become customers) – which will give you a greater return on investment. To get these PPC leads, you need a strategically developed campaign.
Virtual Stacks Systems UK uses the latest best practices and historically proven tactics to improve the composition of your PPC accounts and generate the greatest return. Using strategic keyword and market research, we target the consumers you want to attract.
Some of the ways in which Virtual Stacks Systems UK works to get you the best possible return on investment for PPC advertising include:
- Keyword research
- Demographic research
- Targeted content
- Campaign setup
- Traffic analysis
We are committed to helping our customers develop effective PPC campaigns on every platform – Google, Facebook, Bing and more. We write the ads, design the banners/graphics and manage your ad spend on a daily basis to ensure you have the lowest possible cost-per-click. Virtual Stacks Systems UK invites you to contact us to learn more, and begin experiencing the competitive advantage an expertly executed PPC strategy can provide.