07 Jan Why Should My Business Advertise on Facebook?
Now that it’s 2020, it’s practically impossible to ignore online marketing if you want your business to succeed. You can use online marketing in two ways — organic and paid. While organic marketing strategies might not have the same upfront costs as paid marketing, organic takes a long time to successfully build up. For quicker results, you may want to consider paid online marketing, also known as pay-per-click advertising or simply PPC.
Currently, Facebook is one of the most successful platforms for PPC advertising for businesses of all industries and sizes. Let us take you through why you need to advertise on Facebook, and how much you should be spending on Facebook Ads.
Facebook Is Where Your Customers Are
The purpose of any advertising is to reach your specific audience. Of course, the more cost-efficiently you are able to reach your target audience, the better. With over two billion users, it’s no wonder that Facebook is one of the most preferred platforms for advertising. It’s likely that most of your customers use Facebook in some capacity.
Let’s look at some Facebook stats every business should know when it comes to advertising:
- Of Facebook’s two billion users, 74% of them log in at least once a day. Of the 74%,over half check their account more than once per day. To improve your targeted ads, you can learn the most effective times of the day to run your ads based on the engagement data in your Facebook Page Insights.
- Most of Facebook’s user base accesses the platform on mobile devices — about 96% of users, to be precise. This statistic is important because it shapes how you design your ads. If they aren’t appearing properly on mobile devices, few users are going to interact with your ad. Be sure to set up mobile preview, or uncheck the ad placement option for mobile if it is not set up.
- One primary motivator for users to check Facebook is to learn the news of the day. Of the top social media platforms, 43% of internet users report getting their news from Facebook. More specifically, over half of users ages 18-34 use Facebook as a newssource. Why not connect with your customers with Facebook ads interspersed through their news feeds?
How Much Should You Spend on Facebook Ads?
Your business likely has a fixed advertising budget, and there’s little room to afford over spending on ads. When it comes to PPC, though, you may be uncertain on how much you should spend on Facebook Ads. How much you spend will generally affect how many conversions you earn, but bigger doesn’t always mean that much better. The goal is to make sure you spend just enough to get the most optimal results.
As the advertiser, you will be the one to set how much you are willing to pay for per campaign on Facebook. You could spend as little as £5 per week or up to £5,000 per week on Facebook Ads — it all depends on your budget. However, some advanced ads will require a minimum amount that you must spend before the ads can run.
Facebook Ads are defined by the total amount spent and the cost per each result (also sometimes known as the cost-per-click). Costs per result are determined by the advertiser through a process called bidding. If you are new to the bidding process, you can choose for Facebook to automatically bid on your behalf and evenly distribute your ad spending.
Facebook has additional checks and balances to ensure you don’t spend more than what you need. The campaign spending limit allows you to set the maximum amount you are willing to spend on an ad campaign, while the account spending limit allows you to set the maximum amount you are willing to spend on all ads for your Facebook account.
So, what can you expect from your Facebook ad campaign?
The most important elements are that you will be able to target your audience in very specific ways, such as through location, age, gender, interests, etc. In this way, you will be able to achieve the most successful results from your ad campaigns. Facebook’s estimated results option will help you adjust your ads accordingly until you are satisfied with the expected outcomes before running your ad campaign. Analytics results in the Ad Center of your Page or in the Ads Manager will show you the results of your campaign while it is currently running and after it has finished. The best part about Facebook ads is that you are only charged for the results you get, which means you will never go over budget.
Facebook Advertising Experts
If you want to advertise on Facebook and are looking for an expert pay-per-click advertising specialist, look no further than Virtual Stacks Systems UK. Our PPC specialists will help you see real results through keyword and demographic research, while also running engaging ad campaigns. Learn more about our PPC advertising services, and contact us today to discuss ad campaigns or your business on Facebook, Google and more.